Design and Development Portfolio
Great North East Women's Expo
Project Overview
Women's Expo (run by the New York State Broadcaster's Association) needed an easily updateable site designed, with a banner ad rotation system that would work in conjunction with their OpenX Banner Ad server.
The Challenge
OpenX allows the client to find banner ads and manage payments from ad impressions, but it doesn't manage how, or with what frequency the ads display on the client's website. The client needed advertisements paying them higher prices to appear on the site more frequently than those paying lower prices, and did not want to have to add and remove these banners manually to ensure the proper frequency.
The Solution
We put the client's site onto our custom CMS, which allows them to make content updates easily, and we also built a Banner Ad management module into the system for them, which interfaces seamlessly with OpenX. The module allows the client to assign a weight to their banner ads. The higher the weight, the more frequently the ad will display on their site. The higher paying ads get a higher weight, and the client doesn't have to manage their ads manually anymore. Instead, the system cycles the ads automatically based on the weight assigned, and OpenX tracks the ad impressions as it normally would.
